I worked with Psycle to create imagery that reflects their new strength offering and partnership with Nike Strength.
During our pre-session meeting, the Psycle team described their vision with these words: POWERFUL, STRONG and INTENSE.
They wanted the aesthetic to sit somewhere between the lightness of yoga and the darkness of ride (spin). This was aided by a recent refurbishment of their strength room which took it from a once very dark and cave-like space to a brighter, welcoming one with light ceilings and pops of colour.
WE HAD A LIMITED AMOUNT OF TIME TO CAPTURE QUITE A LARGE SHOT LIST. THE SESSION WAS A HUGE SUCCESS; I'M PROUD OF THE CONTENT, AND THE CLIENT IS VERY HAPPY WITH THE DELIVERABLES!
Tools and techniques of DIP Productions
Throughout our half-day session:
a Two light set-up —
One of the lights was an interchangeable key or backlight with a blue gel depending on the scenario and aesthetic we were capturing. The other was a dedicated fill light.
An extra set of hands —
I had my partner as my assistant to move both the lights and the gym equipment around.
Psycle Team on set —
We had members of the Psycle team onsite to collaborate, provide in-the-moment feedback and keep the talent moving through the frames.
