CASE Study


Creating arc’s Visual Identity for a Community-Focused Luxury Wellness Launch


When arc—a pioneering contrast therapy and sound healing studio—was preparing to launch their flagship location in Canary Wharf, they faced a challenge that many new brands encounter: they had no existing visual content. As a fairly new and unique concept in the wellness space, they needed not only high-quality imagery and video but also a strategic approach to showcasing their offerings in a way that would resonate and inspire the community. That’s where we stepped in.

The Vision: Crafting an Immersive Brand Identity

arc’s classes guide individuals through the power of contrast therapy, sound healing, and somatic experiences to help them reset their nervous systems. To effectively communicate this experience, they needed visuals that captured both the atmosphere of their space and their community focus.



We worked closely with the arc team to:

  • Develop a creative vision that aligned with their new brand
  • Capture content that reflected their holistic and high-end positioning
  • Ensure they have a versatile content library for web, social media, and marketing

The Solution: A Full-Day Content Session

To create a comprehensive suite of assets, we designed a full-day session that blended high-end class and lifestyle imagery, experiential content, and various video options. The deliverables included:



  • A Large Cohesive Library of Images (100+) showcasing their community in the space and what clients can expect from their offering
  • A Hero Video for their website, providing an immersive introduction to their experience
  • 10+ Social Media Videos designed to engage and educate their audience about the process of contrast therapy


By structuring the shoot with both storytelling and marketing needs in mind, we ensured arc had everything they needed to build a strong, cohesive visual presence from day one.

Bonus: Photographing the Launch Party

In addition to the initial content session, the following week we documented arc’s launch party, where guests had the opportunity to fully experience the space and its offerings. This session focused on capturing the vibrant community energy, the immersive contrast therapy and the authentic connections formed throughout the event.


Deliverables included:

  • 130+ Additional Images showcasing the dynamic interactions of the community and authentic reactions to the offering
  • The content collection featured a strong community focus, reinforcing arc’s mission of connection and transformation.

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What the Client Had to Say


"Des is an absolute delight to work with. Not only is she an incredibly talented photographer but she brings the best energy and has a true understanding of community and the wellness space. She captured the exact images we wanted and got the vibe check - instantly. We are so grateful to have worked with her! Most fun I’ve had on a shoot!


I also want to mention that some of Des’s most appreciated and valued superpowers outside of the obvious (best photographer around!) are: approachability, collaborative attitude, and a bend and flex approach (solution solved) when things may not go exactly as planned on set. She adapts gracefully and again I can speak on behave of the arc family that we truly have so much love and appreciation for her!"



— Michelle, Founding Partner at arc

A Seamless Brand Launch


  • Instant Content Library: arc came away with a vast collection of visuals that set the tone for their brand’s aesthetic.
  • Launch-Ready Ads: We delivered a completed video and a selection of imagery with a quick turnaround allowing them to use the content in launch campaigns the day after we captured them.
  • Collaborative Experience: The session brought the team together, solidifying their vision and refining their messaging through visual storytelling.

Elevating Your Brand Through Strategic Visual Storytelling

For new wellness brands, creating a strong first impression is everything. By crafting a high-end, intentional visual identity, arc was able to launch with confidence, immediately positioning themselves as a leader in the luxury wellness space.


Interested in elevating your brand’s visual presence? Let’s bring your brand’s vision to life.