Founded by Annie Clarke, The Practice is an on-demand yoga studio.


Case Study: Refined Visuals for The Practice


We partner with Annie Clarke and The Practice on an ongoing basis to build a cohesive visual identity across their digital platforms: capturing high-quality photography and leading production of class filming and movement-based video content.


The focus is a clean, minimal, and consistent aesthetic that supports class thumbnails, social media, and the studio’s expanding online education platform, ensuring every visual remains unified and intentional.

Our Stills Process:


Coloramas and a Tight Camera Lens: We selected a few colorama paper backdrops that aligned with The Practice’s brand palette and established a simple, repeatable system for capturing consistent imagery. everything is captured with an 85mm lens to focus on details (rarely full-body) honing in on small movements, body positioning, or the vibe of the teacher. This approach ensures the visuals can be used interchangeably across classes while remaining cohesive and on-brand.


Our Filming Process:


A Refined, Repeatable Production Setup: We established a consistent filming environment designed for efficiency and visual continuity—using a fixed camera position, controlled lighting, and a repeatable audio and framing plan that aligns across all teachers and class formats. Each session is captured in long-form, allowing us to build a library of movement-based content that integrates seamlessly into The Practice’s online platform.



Post-production follows a streamlined workflow focused on clean edits, balanced colour grading, and minimal distraction, ensuring every class feels polished, calm, and aligned with the brand’s visual identity.

Outcomes:


Revamped Class Library Covers: The updated cover photos for their online class library elevate the user experience, providing a polished and cohesive look.


Refined Visual Experience: High-quality class recordings with clean, consistent framing and colour grading create a polished viewing experience that reflects the studio’s brand.


Increased Engagement & Sign-Ups: Elevated video production supports stronger user experience on the online platform, contributing to improved class participation and membership sign-ups.


Reliable, Repeatable Deliverables: A streamlined filming and post-production system ensures consistent delivery across teachers and class styles, enabling ongoing content creation without sacrificing quality.


Unified Photo & Video Identity: Seamless visual cohesion across both stills and filmed content strengthens brand recognition and trust across every digital touchpoint.

Athletic figure in rust-colored top and white pants stretches on a brown studio backdrop.
Person in white workout pants and purple sports bra stretches arm while lying on a beige background.
Minimalist pose of someone in white athletic wear seated on burnt orange floor.
Close up profile of skin with water droplets against neutral background.
A collection of minimalist photos showing Black feet and legs positioned in graceful poses against a dark background.
Dancer in rust-colored top stretches gracefully against warm brown background.
A person wearing brown wide-leg pants and black top stands with hands positioned at different angles against brown backdrop.
Athletic figure performs core exercise with light blue pilates ball against warm brown backdrop.
Serene portrait against warm brown background showing mindful moment of reflection.
Multiple hands in orange gloves demonstrate a sequence of hand movements over a beige surface.
Artistic photo of an arm and leg in white pants against a warm brown background showing graceful movement and flow.
Ballet dancer in black leotard strikes graceful pose with dramatic head tilt and flowing hair against dark backdrop.
Dancer in black shirt and white pants performs contemporary dance move on dark background.
Back view of person in black workout attire holding a blue exercise ball and green yoga mat against orange backdrop.
A person in an orange long sleeve top and white shorts demonstrates a dynamic yoga pose against a brown backdrop.
Woman in white athletic wear performing a stretching pose on brown background during yoga or pilates session.

Bringing It Together


The elevated imagery we created for The Practice reflects Annie’s vision and supports the continued growth of her online yoga community with a refined and cohesive visual identity.

Explore The Practice


See how this visual identity comes to life across their digital studio: beautifully produced class recordings that complement The Practice’s thoughtful teaching and elevate the overall experience.

Explore The Practice


See how this visual identity comes to life across their digital studio: beautifully produced class recordings that complement The Practice’s thoughtful teaching and elevate the overall experience.