Elevating a Next-Gen Wellbeing PlatforM


Case Study: CloudFit


When I first connected with CloudFit, they were in the early stages of building their brand. With their app in production, they needed a comprehensive visual library that could support both in-app use and digital marketing.


CloudFit is a first-of-its-kind AI-powered wellbeing platform. They blend intelligent AI with deep human understanding to deliver truly personalised health support—anytime, anywhere. For a product this ambitious, the visuals needed to do more than just look good. 

A person in a black shirt aims a camera in a dramatically lit dark setting, focused on their photography work.
Person in white workout attire doing a jumping exercise on a yoga mat in a bright, modern home gym space.
Person working out in a dimly lit gym using a tricep rope extension cable machine while wearing a dark shirt.
A MULTI-LOCATION, MULTI-SESSION CONTENT STRATEGY TAILORED TO SUPPORT CLOUDFIT’S DIGITAL PRESENCE


Bringing the Vision to Life


We collaborated across three sessions in three distinct locations, each chosen to reflect how and where people actually use the app—from gyms to home workout spaces.


The goal was to create a versatile library of content to support:

•Natural yet elevated app imagery

•Social content for pre-launch promotion

•Evergreen assets for long-term brand use


Each session featured a range of models and modalities to reflect the depth of CloudFit’s offering.

A person in tennis attire stretches on a brick patio with a glass-enclosed entryway in the background.
Woman in white sports bra and light gray leggings stretches with a resistance band in a bright modern room.
Person performing barbell bicep curls in a dimly lit gym with modern lighting fixtures overhead.
Woman practices yoga in lotus pose while following an online class on laptop in modern living space.
Athletic woman in white workout attire exercising with a red resistance band in a bright indoor space.
Athletic figure lifting a barbell overhead in dramatic lighting at a fitness facility.
Aerial view of someone sitting on gray floor with laptop and book, wearing white t-shirt and shorts.
Athletic person performing lunges with dumbbells in a modern, dimly lit gym with turf flooring and LED lighting.
Person exercising on a yoga mat at home near a wooden dresser and staircase with dark railings.
Muscular person working out with weights in a dark gym environment while wearing a grey t-shirt.
Person doing a single leg balance exercise outdoors against a brick building exterior.
An athlete in a dark t-shirt and shorts stretches their arm during a workout in a dimly lit fitness space.
Person using a foam roller for muscle recovery on a yoga mat in a modern, minimalist space with indoor plants.
A person practices bench pressing with Olympic weights in a dark gym environment during strength training.
Person exercising with dumbbells in a dark gym setting under square LED ceiling lights.
Workout session showing person exercising with dumbbells on a mat in a bright white interior space.
A person in black athletic wear performs a deadlift with a barbell in a dimly lit gym setting.
A person in black athletic wear performs a side reach stretch on a gym floor during a workout session.
Athletic person performing a cable exercise at a modern gym during strength training workout.

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The Vibe We Captured


For this project, I joined the CloudFit team on set while a videographer captured workouts for their in-app movement library. My role was to photograph stills alongside the action—creating high-quality imagery for thumbnails, headers, the website, and social media.


This dual approach gave CloudFit a complete visual package: dynamic video for the app and stills that matched in tone and style. Every asset was aligned with their brand.

Modern fitness app interface showing workout screens for weight training and strength training on smartphone displays.
The imagery has already been used across their social media and digital channels to build anticipation and awareness, and now lives inside the app, creating a seamless experience for users.


What the client had to say:


"Des was truly amazing. She knew exactly what we needed from the start. Communication was easy, and she made sure everyone was aligned from day 1. I could not recommend Des enough."


—Inid, Founder CloudFit

Someone exercising at home using a laptop to follow an online workout class in a bright white room.

This project is a great example of what’s possible when creative vision and strategy align. By thinking ahead and investing in visuals early, CloudFit launched with a strong, cohesive presence across every platform. Whether you're preparing for launch or looking to elevate your existing brand presence, I’d love to help you build a visual library that’s both beautiful and functional.