Project Overview


Documenting the London T100


My role was to capture lululemon’s involvement across two race days — from their team competing in the sprint and full triathlon, to their cheer station along the run course.


Because the event was held on the opposite side of the city from where I live, I chose to stay at Tribe Canary Wharf, one of my favourite hotels. The location made it easy to get early starts, capture content, and head back to edit without the stress of long commutes.

A swimmer in wetsuit cutting through dark rippling water with splashing motion during an open water swim.

Objectives:


→ Capture lululemon’s teams competing in each of the triathlon events

→ Document the energy and community at the lululemon cheer station

→ Highlight the overall atmosphere of the T100 event in London

→ Provide quick turnaround: editing and delivering each day

Objectives:


→ Capture lululemon’s teams competing in each of the triathlon events

→ Document the energy and community at the lululemon cheer station

→ Highlight the overall atmosphere of the T100 event in London

→ Provide quick turnaround: editing and delivering each day

Approach:



Saturday:


With no race accreditation, I knew I had to rely on public access points — so I arrived early to scout the best viewpoints before the sprint relay began. My assignment for Saturday was to: capture as many lululemon team members as possible as they made their way through the quick sprint relay, document the atmosphere at the cheer station, and show the general vibe of the event.


The sprint triathlon began with the swim, where I tracked lululemon’s athletes and captured both the action in the water and the atmosphere around it. From there, I moved quickly to the cycling stage, I had only a few minutes between laps to get into position and capture a variety of angles — from ground level to an overhead shot on the bridge. Later in the day, I made my way to the lululemon cheer station, where I captured the energy of the crowd and the runners passing.


By mid-afternoon I was back at the hotel, editing and delivering images for feedback before preparing for day two. Saturday also gave me the chance to test out locations and timings, which helped me map out exactly where I needed to be for Sunday’s longer race.



SUNDAY:


Sunday began just before 6am at the swim, with my focus on capturing the CEO of lululemon as he made his way through the course while also following ambassadors and as many other team members as possible — often tracking upwards of ten athletes and teams throughout the day. Within minutes of the race starting, I had my first shots of the CEO in the water, which gave me confidence for the rest of the day. Knowing I had already secured the most important image made the day feel easy, as I could then focus on telling a broader story through the athletes and atmosphere.


The cycle stage required the most strategy. It took around four minutes to run up and down stairs between vantage points, and I relied heavily on athlete trackers to know when to switch. Timing was critical: if I moved too late, I risked missing a pass. With careful planning, I managed to get multiple angles of each person, from ground level intensity to sweeping overhead shots, building a more complete picture of the race.


By the afternoon, the cheer station was in full swing. Sunshine, music, and a packed crowd created one of the most vibrant parts of the weekend, and it was the perfect backdrop to close out lululemon’s story at the T100.


I wrapped around 2pm and headed home to edit. Thanks to the workflow I had dialled in on Saturday, the editing process was smooth. The full gallery of images was delivered that evening, capturing the full scope of lululemon’s presence — from their CEO to their ambassadors, team members, and the community cheering them on.

Person in white t-shirt and blue shorts waving and smiling during outdoor activity.
Cyclist in red and white jersey racing on an indoor track with painted markings.
People gathered outdoors on a sunny day with city buildings visible in the background.
A group of enthusiastic people in white tank tops raise signs and cheer during an outdoor event.
A sequence of action shots showing someone performing a cartwheel on a concrete walkway against a bright blue sky.
Athletes in green swim caps and wetsuits dive into the water at the start of a triathlon race.
Athlete in gray sleeveless shirt holding a bubble blower toy during an outdoor event.
Aerial view of cyclists riding along a dark mountain road in a line formation.
Swimmer in green swim cap splashing through muddy water during an outdoor competition.
A sequence of swimming motions captured in dark waters showing a swimmer doing freestyle strokes.
Runners' legs in motion on a paved surface during an athletic competition.
Close up shots of cyclists wearing white jerseys and black shorts riding road bikes on pavement.
Aerial view of runners on a city street during a marathon race with spectators lining the course.
Cyclists riding in a line on an urban street with shallow depth of field creating a blurred motion effect.
Sunlight sparkles on dark water creating a bokeh effect of scattered white dots across the surface.
Athletes perform burpee exercises on a concrete surface during an outdoor fitness competition.
Aerial view of shadows cast by cyclists on an empty parking lot surface.
Runner celebrating with victory signs during a waterfront marathon event.
A person in a white top holding a megaphone and protest sign stands against a bright red background.
Close-up sequence of running feet and shadows on a paved surface showing movement progression.
Aerial view of a city street with spectators lining the route for a cycling event.
A group of people sitting on a stone wall holding colorful protest signs during a sunny day.

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