CASE Study
Immersed in Marrakech with Nectar Retreats
Known for its colourful souks, mountains, deserts, and ancient streets—Morocco was the perfect setting for the retreat. Be Marrakech Riad offered a quiet space to unwind just outside the bustling Medina. The retreat included daily yoga sessions and excursions.
Project GOALS:
The primary aim of documenting the experience for Nectar Retreats was to create authentic content for marketing and in-the-moment storytelling. This content would not only help sell out future retreats but also allow hosts and guests to remain present during the experience without worrying about their own content creation. They required high-quality imagery that captured the essence of the retreat, including day trips, yoga sessions, sound baths, and stunning accommodations. Additionally, some video clips were required for social media and future promotions.
THE PROCESS:
To authentically capture the experience, I immersed myself in every moment of the retreat, observing from a guest’s perspective to document the practices and tours. These visuals needed to reflect the unique offerings of the retreat while emphasizing the full travel experience. One of my goals is always to create a versatile library of content that can be used for any of the client’s retreat offerings, not only this specific experience.
Collaboration with Amy, the retreat organizer, was seamless. Familiar with my work, she trusted my creative process and allowed me the freedom to capture the experience in my style. To ensure nothing was missed, I created a detailed schedule and checklist, covering her shot list and additional moments I felt were essential to document.
Deliverables:
- A large content library capturing the retreat experience
- Solo images of Amy (the host, owner of Nectar and yoga teacher)
- A hero video encapsulating the entire retreat experience
- UGC-style walkthrough video tours of the accommodations, offering a genuine feel of the retreat space
What the Client Had to Say:
“Des captured our 5-night Marrakech Retreat in 2024 and is a true professional. Right from the first conversation, I knew she would capture the energy of the retreat. She was easy to work with, very relaxed yet incredibly focused. We will always book Des for future retreats as she captured the most beautiful content yet gave the students space on the retreat too! We love you Des!!”
—Amy, Owner Nectar Retreats
Why This Matters for Wellness Retreat Brands:
High-quality content isn’t just about aesthetics—it’s a powerful tool for retreat brands. The imagery and video clips from this project helped boost social media engagement, drive inquiries, and sell spaces on future retreats. By visually communicating the experience, potential guests could see themselves within the retreat, making it easier to commit. Professional content also allows retreat hosts to stay present with their guests, knowing their brand is being captured in a way that enhances their visibility and elevates their visuals.
What story do you want your retreat to tell?
Documenting Nectar Retreats was an unforgettable experience. From the vibrant culture of Marrakech to the connections formed during the retreat, every moment was a joy to capture. By removing the stress of content creation, you can focus on curating an unforgettable retreat experience while knowing your brand is being visually represented at its best. If you're looking to enhance your retreat’s presence and attract the right guests, let’s collaborate to create high-quality visuals that truly reflect what makes your offering unique.
Let’s Connect and take your brand storytelling to the next level.
