CASE Study
Elevating Psycle London’s Visual Identity with Cohesive Imagery
Psycle London is known for its high-energy classes, with studios across London, they’ve cultivated a loyal community.
The Challenge: Creating a Unified Visual Identity
Psycle London needed imagery that:
- Captured each of their unique fitness concepts and featured their team of trainers.
- Felt cohesive and aligned with their established brand.
- Could be easily used across their website, promotional materials, and new studio launches.
Their existing assets didn’t cohesively reflect the experience Psycle delivers to its community.
The Solution: A Collaborative Approach
To solve this, we worked closely with the Psycle team to ensure every detail was aligned with their vision. Together, we created:
- Concept-Focused Imagery: Each fitness modality — barre, ride, reformer, yoga, and strength — was showcased in a way that highlighted its unique energy.
- A Cohesive Visual Story: Every shot was designed to feel connected, creating a library of content that could easily transition between concepts and uses.
- A Collaborative Shoot Experience: We prioritized communication and adaptability, ensuring everyone was heard and involved throughout the entire process.
What the Client Had to Say
“It's been a pleasure working with Des. Des takes the time to truly listen and understand your vision and brings a thoughtful and collaborative approach to every stage of the process. I really value her opinion and creative expertise and feel this really helps to ensure we deliver the best content and shoot experience on the day. I look forward to working together again soon!”
— Louise, Senior Marketing Manager for Psycle
How the New Imagery is showing up online:





Why This Matters for Wellness Brands
In today’s competitive wellness market, working collaboratively with a creative who listens and adapts throughout the process is imperative. It ensures your unique vision comes to life while making the experience seamless and enjoyable. Psycle London’s journey demonstrates the value of partnership and thoughtful execution in crafting a brand’s visual identity.
Ready to Elevate Your Brand?
At DIP, we specialize in creating an elevated experience and high-quality visuals for fitness/wellness brands/businesses that bring your unique vision to life. Whether you need a full visual overhaul or fresh content to enhance your brand identity, we’re here to bring your vision to life.
Let’s Connect and take your brand storytelling to the next level.