subscription session for individuals
SANCHIA IS AN INCREDIBLE YOGA TEACHER AND ALSO A REALLY COOL HUMAN. WE WANTED THE CONTENT TO REFLECT NOT ONLY HER YOGA OFFERINGS BUT ALSO HER AUTHENTIC PERSONALITY AND KILLER SENSE OF STYLE.
I've been working with Sanchia for years, but always on projects for lululemon — this time, we created content specifically for her channels.
AS USUAL FOR SUBSCRIPTION SESSIONS, WE HAD A PRE-SHOOT MEETING. WE DISCUSSED DIFFERENT TYPES OF CONTENT THAT WORK FOR HER ENGAGEMENT AND REACH, AS WELL AS SOME NEW IDEAS TO TRY OUT. WE DETERMINED THE NEXT STEPS, THEN SHE BEGAN OUTFIT PLANNING AND LOCATION SCOUTING.
We spent our time together prioritizing video content (some trending, some filler) and focused on grabbing intentional stills that could be used as reels covers as well as separate free-standing carousel posts.
This blog displays a sample of the content we were able to create in our short time together — We executed a huge variety of looks, content and ideas in both stills and video formats.