Individual Membership


deliverables sample


Annie is a yoga teacher, retreat leader and founder of the practice. She is always up to amazing things and we create content that supports all of it.

Annie is one of those people you feel you've known all your life, even though it hasn't been that long. The first time I worked with Annie outside of lululemon, we were documenting her beautiful growing babe in a maternity session. Since then, we've worked together multiple times and built a content library for her to dip into for both The Practice and her own social channels.


EVERY SINGLE ONE OF MY CLIENTS PREPARES DIFFERENTLY, AND I AM SO HAPPY TO ADJUST TO THEM. I WANTED TO HIGHLIGHT THE WAY ANNIE PLANS FOR HER SESSIONS BECAUSE SHE CREATES SO MUCH EASE IN OUR TIME TOGETHER.

In the days before the session, Annie sends over a mood board, message and/or voicenote. She shares the types of content and intentions behind everything she's hoping to create. Her clear communication allows me to get on board and begin thinking about how the day will flow. We both know what we're doing by the time we meet for the session; she has all the outfits, and we fly through the filming. Because she's done all the prep work, she knows exactly what to expect in the deliverables and can begin planning her social posts.


This blog displays a sample of the content we've created together over the many sessions and gives a sample of her planning documents.

These are some of the ways annie has aligned her vision with me —

Collage of various yoga and stretching poses in minimal settings.

Mood board of imagery


A mix of my previous work and other inspiration imagery to convey the vibe and type of content she wants.


WHY THIS WORKS: SOME OF THE IMAGERY IS MY WORK, SO I KNOW IT CAN BE DONE, AND I KNOW WHAT SORT OF SPACE OR LIGHTING WE'LL NEED. I CAN SHARE WITH HER WHAT IS POSSIBLE AND WHAT WON'T WORK.

Content overview list showing reel ideas and session details in gold text on beige background.

PDF Document


Includes a content overview and, in the following pages, a detailed description of each piece of content.


WHY THIS WORKS: THIS IS SUPER DETAILED AND NOT ONLY MAKES FILMING THE CONTENT A BREEZE BUT ALSO MAKES EDITING THE CONTENT VERY CLEAR, LIKE A GUIDELINE FOR ME TO FOLLOW.

Text message conversation discussing yoga reel content ideas and exercises.

whatsapp message


Quick and simple breakdown of what we can focus on.


Why this works: even if we can't fit a call or planning session in, annie always sends me a plan. I appreciate it so much because I can take this and add it to a vision board to send to her.

Check out this small sample of images we've captured over our last few sessions —

Portrait in minimalist setting with white walls and indoor plants.
Dancer in black outfit performs dramatic lunge pose on light background.
Person in pink workout attire performs side plank yoga pose on black mat with potted plant.
Person in red workout set practicing yoga pose near sunlit window in rustic room.
Person adjusting black sleep mask while wearing polka dot robe.
Person demonstrates side plank variation on yoga mat in bright white room with arched mirror.
Figure in rust-colored tank top poses artistically with crossed arms against neutral background.
Person demonstrating wild thing yoga pose on black mat in bright white room.
Person in beige sweater sits casually while smiling and gesturing.
Back view of person in black sweater raising arms against white wall.
Person in grey sweater and black leggings stands on yoga mat in minimalist white room with plants.
Close-up of bare foot on olive green yoga mat in natural lighting.

Click the button to watch a playlist of the videos we created during one of our sessions:

You can find Annie's website here, be sure to check out her offerings and follow along on all the amazing things she creates!

Creating content is hard, let me help you.


Curious about starting your own subscription Membership? You can find more info here, but reach out if you still have questions.